In his Principles of Marketing course, Professor John Striebich wanted his students to read course critical materials prior to each lecture to better prepare them for classroom discussion. Connect® Marketing not only met this need, but also freed up Professor Striebich’s valuable time so he could research current events and increase student engagement by creating a more active classroom. As a result, student test averages increased by as much as five percent over the previous semester course.

Since implementing Connect Marketing, Professor Striebich’s students have come to class better prepared and are reading the text more carefully. Professor Striebich believes that students enjoy his course more than they did in the past because of the interactive nature of the assignments.

He says, “I’ve recommended the program to my entire department and have discussed the technology, student engagement, self-grading, and ability to spend more time in class on other topics.”

Learn more about Professor Striebich’s experience with McGraw-Hill Connect through this CASE STUDY.